WPP Country Manager – Italy
Massimo is an accomplished international marketing communications executive with over 25 years of experience in building and operating leading agencies at national and international level, managing key international accounts, contributing globally and regionally to group business strategies, brand portfolio management and M&A.
Experience – current
Country Manager WPP – Italy
Representing and managing WPP operations in Italy.
65 companies active in advertising, P.R., Media, Digital, Branding, CRM, Direct Marketing, Events and Research.
Experience – past
Chairman & CEO Y&R Group – Emea
Responsible for the management, the performances and the P&L of more than 50 Countries in EMEA region (Europe, Middle East, Africa).
Provided organic growth of the operations but also reshaped the region with several local management changes and few strategic acquisitions.
Chairman & CEO Y&R Group – Italy
Managing Y&R Group companies in Italy: Y&R, Wunderman, VML, Burson-Marsteller, Cohn & Wolfe, Landor, Sudler and Hennessey.
Implementing coordination and integration among the Y&R Brands Italian ops.
Positioning a unique full integrate offer to the market able to deliver to clients top quality results along strong strategic, management and financial efficiency.
AssoCom is the Italian national Association for Communication businesses.
CEO Lowe Pirella Lintas – Italy
Leading one of the most important creative agency in the Country and managing the major merger between Lowe Pirella and Lintas.
Opening and coordinating Y&R operations in the Middle East, managing the process of M&A in the area.
EMEA Client Leader – Colgate Palmolive – Y&R
Coordination of all the Colgate Palmolive brands communication in the EMEA region.
Reporting to the global client leader in NYC.
Working with European client division for international and local projects.
CP categories managed: Oralcare, Bodycare, Detergents and Hard Surfaces care.
Massimo previously worked for Y&R Italy and TBWA and started his career in McCann Erickson. He carries a degree in Political Science.
Data aggiornamento curriculum: 11/09/20